12&40, Musicards & Playlists




A collection of WROV Playlists. Each is listed with source and date. All files are PDF files that require Adobe Reader (if you don't have it you can get it free here .




The Tremendous 12 and Fabulous 40

In the early 1960s, WROV had the "Tremendous 12 & The Fabulous 40". This format was consistent with Burt's other radio station WEET which, at 1320 on the dial, had playlists listing "The Top 13 & The Roaring 20." Later versions of these playlists featured photos of the personalities down the left side.





The Fab Forty Musicard

Being The Frightfully EXCITING Compilation of Roanoke Valley's Top Tunes as determined by WROV's "FAB FIVE" disc jockeys after Consideration & Listener Requests, Local Store Sales, National Studies and, of Course, the Fab Fives EXTRAVAGANT Experience Entertaining the Largest Audience in Roanoke Radio, the WROV Musicards originated around 1965 and had a very "60s" theme. According to Rhona Levine Tate, Burt did the lettering and artwork himself. The Musicards were printed in the Levines' garage.


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The Fab Fifty Musicard

In early 1969, the "Winner's Picks" were dropped and the playlist was expanded to 50 songs but otherwise looked the same.


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Super Summer '69

The surveys were slightly different. Smaller print, and designed so that you could fold it into a little book.





The Year-End Countdowns

For most of the 1970s, WROV didn't print a weekly playlist. The music directors (Ron Tompkins, Phil Beckman, Joe Martin, Terry Young, Chuck Holloway, David Levine, Bill Jordan) did do a playlist which was sent to the weekly trades (Rudman's Friday Morning Quarterback, Radio & Records among them) but that was it. And in some years, a chart was printed to supplement the end-of-year countdown show.

Here are a few record reports and year-end charts.



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Return of the Weekly Playlist

The printing of the weekly playlists, we think, was revived in 1978 by then-MD Barry Michaels. These just featured the WROV logo at the top, music information, a mention of one of the announcers, and occasionally contest information at the bottom.




August 19, 1980--as far as we know--was the last ever printed WROV playlist. This was the week that we learned that K92 was now the dominant station in town among the younger folks; they printed a survey, so apparently Burt felt that with the beginning of WROV's transition to an "adult contemporary" station, one was no longer needed. And far be it from Ol' Burt to spend a dime on anything that wasn't completely necessary!